Monday, June 18, 2012

Design & Operate a Data Center for Energy Efficiency

EU Code of Conduct for Data Center Energy Efficiency
2-day Training Seminar on EU Code of Conduct for Data Center Energy Efficiency (2012)
The Best Practices for Designing an Energy Efficient Data Center


In response to the rising challenges facing data centre operators, owners, systems designers, equipment manufacturers and customers, the European Commission have introduced the Code of Conduct for Energy Efficiency in Data Centres. The Code aims to raise awareness of the issues and opportunities and to recommend best practice solutions. We introduces the Code, the benefits it brings, the levels of commitment required, the technical background to the best practices, data collection and reporting together with real examples.

This 2-day training seminar enables individuals working in data centres to improve cost and energy efficiency. The ongoing development of the Code encompasses topics associated with new data centre planning, design and development, and the tuning and operation of existing facilities.
All sections are conducted by Chartered Engineers (CEng) and help you to approach best practices in designing and operating energy efficient data centers by our further technical programs.

Registration Detail

Date To Be Announced (2-day)
Time 10:00am - 5:30pm
Venue 10th Floor,Central Building, 1 - 3 Pedder Street, Central, Hong Kong
Target Audience CIO, CTO, IT Directors, Data Center Operations / Facilities Managers, Data Center / ICT Consultants and E&M Engineers
Fee Normal Rate: HK$6,500 (Early Bird Rate: 10% Discount)
(Two refreshment breaks will be provided.)
Enrollment Online Registration or Download Application Form
Exam and
All content cover an accredited syllabus necessary to sit the British Computer Society (BCS) "Intermediate Certificate in EU Code of Conduct for Data Center" exam through Prometric ( However, taking the course does not offer a guarantee of passing. Extra examination fee required.

Individual CPD / completion certificate can be granted by our experienced Chartered Engineers (Available upon request).
Should you have any enquiry, please feel free to contact us at 3796 3026 /


Day 1 Content

- Define, identify and list data center best practice sections
- Power distribution in data center - the power tree
- Optimizing the data centre requirements
- Area of responsibilities (physical building, mechanical & electrical plant, data floor, racks, etc.)
- Efficient cooling 1 (hot / cold aisle containment, raised floor, ceiling height, airflow control, etc.)
- Efficient cooling 2 (CRAC settings, arrangement of cable trays, cabinets and cooling plants, etc.)
- Efficient cooling 3 (air free cooling, water free cooling, mechanism of absorption chiller, etc.)
- Interactions and interdependencies of various systems
- Standby UPS
- Standby ferro UPS
- Line interactive UPS
- Double conversion on-line UPS
- Delta conversion on-line UPS
- Temperature and humidity control
- Factors affecting data center energy consumption

Day 2 Content

- Resilience level and provisioning
- Data center efficiency and Uptimes Tier levels requirements
- ASHRAE 2011 common environmental guidelines
- ETSI EN 300 019 Class 3.1
- Select and deploy of new IT equipment
- Data centre utilisation, management and planning (software, IT and M&E)
- Physical building layout (site selection, water sources, use of economizers, etc.)
- Lighting control (EU standards, LEED, BREEAM, etc.)
- Monitoring (energy use & environmental reporting, etc.)
- Items under consideration (rotary UPS, mechanical UPS, etc.)
- Minimum practices for data center energy efficiency
- Metrics used to measure data center energy efficiency

Delivered by Experienced Speakers

Mr. Joe Tang

Having more than 10 years experience in mission critical design, Mr. Tang was working on numerous projects involving data centers, disaster recovery sites, trading floors for multinational financial institutes and data centre providers in Hong Kong, Taiwan, Shanghai, South Korea and India.

He is specialized in the areas of master site planning, mission critical infrastructure design, single point of failure study, cause and effect analysis and integrated system test. Mr. Tang is now working in a multi-disciplines consultancy providing sustainable design and green initiatives to different sections in Asia Pacific.

Mr. Tang is also:

- A Chartered Engineer of Engineering Council (CEng)
- A Member of The Institution of Engineering and Technology (MIET)
- A Corporate Member of Chartered Institution of Building Services Engineering(MCIBSE)
- A Member of American Society of Heating, Refrigerating and Air-Conditioning Engineers (MASHARE)
Ir Joson Chan

Ir Chan had started his career as part-time lecturer since 2001 and has been served in various territory institutes. He majors in teaching subjects in electrical engineering, project management, sustainable engineering and facility engineering for critical services. Ir Chan is a permanent members of CNet Training professional data centre training team.

Ir Chan has gained extensive experience within different aspects of infrastructure projects and as a Senior Engineer in an E&M consultant firm, mainly involved in the data centre / financial institutions MEPF design projects and working with companies such as Morgan Stanley, Deutsche Bank, HSBC, etc. He is now working in an international theme park and resort to maintain facility support of critical facility and Network Communication Centre. He unites learning with this key career experiences, allowing delegates to gain essential insight into real-life working and scenarios.

Ir Chan is also:

- A Chartered Environmentalist (CEnv)
- A Fellow of Society of Operations Engineers (FSOE)
- A Chartered Engineer of Engineering Council (CEng)
- A Member of The Institution of Engineering and Technology (MIET)
- A Corporate Member of the Hong Kong Institution of Engineers (MHKIE)
- Grade H0 and C0 Registration of Electrical Worker of the HKSAR Government
Ir K.T. Poon

Ir Poon has more than 10 years consultancy experience in data center design and build, operation management, energy and cost management projects both in Hong Kong and China. He was also working for a design and installation of a facility management system in an international school in Hong Kong with a subsystem of an energy management system.

Ir Poon is a part time lecturer in various tertiary institutes. He also teaches facility management, business strategic management of the distance learning courses (both degree and master degree) offered by overseas universities.

Ir Poon is also:

- A Corporate Member of the Hong Kong Institution of Engineers (MHKIE)
- A Chartered Member of the British Computer Society (MBCS)
- A Chartered Engineer of the Engineering Council, U.K. (CEng)
- European Engineer of the European Federation of National Engineering Associations (Eur. Ing.)
- A Chartered Information Technology Professional of the British Computer Society (CITP)

Recent Participants Come Form...

Airport Authority Hong Kong Fujitsu Hong Kong Limited
Asia Satellite Telecommunications Ltd Johnson Controls Hong Kong Limited
Citic Telecommunication CPC Group Leigh & Orange Limited
CTM (Macau SAR) Meinhardt (Hong Kong) Limited
EMSD, HKSAR Government Mizuho Corporate Bank Limited
Elixir International Limited Sociedade De Jogos De Macau
Facilities Analysis & Control Limited Welcome Air-Tech Limited
And More...

© 2012 Strategic Media Asia Limited

T (852) 3796 3026 | F (852) 2184 9978 |
Room 1303, Leighton Centre, 77 Leighton Road, Causeway Bay, Hong Kong

Saturday, June 9, 2012

Best Practices for Green Data Center Design & Operation

Right-sizing the physical infrastructure system to the load, using efficient physical infrastructure devices, and designing an energy-efficient system are all techniques to help reduce energy costs. A successful strategy for addressing the data center energy management challenge requires a multi-pronged approach that should be enforced throughout the lifecycle of the data center.

Best Practices - Data Center Engineering for Efficiency

System design

In datac enters, system design has a much greater effect on the electrical consumption than does the efficiency of individual devices. In fact, two datacenters comprised of the same devices may have considerably different electrical bills. For this reason, system design is even more important than the selection of power and cooling devices in determining the efficiency of a data center.

Floor layout

Floor layout has a significant effect on the efficiency of the air conditioning system. Ideal arrangements involve hot-aisle/cold-aisle configurations with suitable air conditioner locations. The primary design goal of this floor layout approach is cool air and warm air segregation.

Proper configuration of server software

When configuring servers, many data center managers are not careful about how they configure the powerrelated software. Power-economizer modes should always be selected to ensure more efficient operation of the server.

Location of vented floor tiles

In an average data center, many vented tiles are either placed in incorrect locations or an insufficient or excessive number of vented tiles is installed. By using Computational Fluid Dynamics (CFD) in the datacenter environment, the designer can optimize datacenter cool air flow by “tuning” floor tiles by varying locations and by regulating the percent of vents that are open at any given time or can optimize CRAC (Computer Room Air Conditioning) unit locations.

Rightsized physical infrastructure components

Of all of the techniques available to users, rightsizing the physical infrastructure system to the load has the most impact on physical infrastructure electrical consumption. There are fixed losses in the power and cooling systems that are present whether the IT load is present or not, and these losses are proportional to the overall power rating of the system. In installations that have light IT loads, the fixed losses of the physical infrastructure equipment commonly exceeds the IT load. Whenever the physical system is oversized, the fixed losses become a larger percentage of the total electrical bill.

Strategic Media Asia (SMA) Limited (

SMA enables individuals working in data centres to improve cost and energy efficiency. Our training seminars and workshops encompass topics associated with new data centre planning and development, and the tuning and operation of existing facilities. Service providers and equipment manufacturers will take a particular interest as the workshop takes into account the full range of technologies used in the data centre environment and its impact in how procurement decisions are made.

IT, Project and Facilities Managers, Designers, Consultants, etc. who are responsible for highly critical systems, like the UPS and CRAC systems, etc., in Data Centre and IT equipments are highly recommended to attend.

Should you have any enquiries, please visit or

Tuesday, June 5, 2012

Green Data Center Engineer Certification Program - Organized by The Society of Operations Engineers (SOE, Hong Kong Region)

The Green Data Center Engineer Certification Program
4 – 20 July 2012


In the 2011-12 Policy Address and the 2012-13 Budget, the Government will thoroughly support the conversion of industrial buildings into data centers and the accommodation of data centers in Tseung Kwan O which attract capital investment from global institutions. SOE, who expertizes in mission critical facility / services, supports the policy and first launches a comprehensive program for Green Data Centre in Hong Kong.

The certified program provides a technical knowledge and “green theory” for engineers who are involved in creating sustainable and energy efficient data centre (E&M) / plants or exploiting the role of telecommunication in helping deliver green operation and business practices to other areas of organization such as Tendering & Procurement. It also introduces other efficiency metrics and international standards such as PUE/DCiE (The Green Grid Energy Measuring Tools), Carbon Footprint, TPL accounting, end-to-end life cycle cost, TCO, etc.

Program Outline

(1) Introduction of Green Data Centre
(2) Concepts and trends of Green Data Centre
(3) SWOT analysis of Green Data Centre
(4) Green elements and Risk Analysis of Green Data Centre
(5) Green Implementation Plan
(6) Building a Green Data Centre team
(7) Evaluation life cycle cost for Green Data Centre
Speakers:     Ir C.K. Chan, CEng, CEnv, FSOE, FIplantE, MIET, MHKIE, CSME, REW H0 C0
                     Ir Herman Poon, CEng, Eur. Ing., CITP, MBCS, MHKIE

Venue:          Society of Operations Engineers (Hong Kong Region)
                     Unit 2, 3/F, Winsum Industrial Centre,
                     588-592, Castle Peak Road, Cheung Sha Wan, Kowloon, Hong Kong
Date:            4, 6, 9, 13, 16, 18, 20 July 2012 (Monday, Wednesday and Friday)

Time:            7:00pm - 10:00pm
Registration Fee and Certification Detail 

HK$4,000 (Member) and HK$4,500 (Non-Member) including course materials, course assessment and certification

 "Green Data Centre Engineer" certificate will be awarded for those participants who completed the course assessment OR CPD certificate will be issued to students with attendance over 70%. Green Data Centre Engineers are eligible to enroll higher level courses by SOE.

 Please contact Ms. Connie Mui at 3188 0062 or email: OR download the pdf file for registration -

Friday, June 1, 2012

Data Center Redundant Capacity - Where Can I Add Load?

One of the key power usage metrics that we often requesting is Available Redundant Capacity (ARC). We don’t always ask for it using this name. More simply, we want to know “Where can we safely add new IT equipment without overloading and potentially bringing down my facility?”