Showing posts with label Green Data Centre. Show all posts
Showing posts with label Green Data Centre. Show all posts

Wednesday, November 7, 2012

Green Data Center Engineers Certification Program

 

 
In the 2011-12 Policy Address and the 2012-13 Budget, the Government will thoroughly support the conversion of industrial buildings into data centers and the accommodation of data centers in Tseung Kwan O which attract capital investment from global institutions. SOE, a chartered institute for operations engineers, who expertizes in mission critical facility / services, supports the policy and launches a professional training program to the Data Centre and ICT Industries in Hong Kong.
 
The certified program provides a technical knowledge and “green theory” for engineers who are involved in creating sustainable and energy efficient data centre (E&M) / plants or exploiting the role of telecommunication in helping deliver green operation and business practices to other areas of organization such as Tendering & Procurement. It also introduces other efficiency metrics and international standards such as PUE/DCiE (The Green Grid Energy Measuring Tools), Carbon Footprint, TPL accounting, end-to-end life cycle cost, TCO, etc.
 
 
Program Outline
 
(1)       Introduction of Green Data Centre
(2)       Concepts and trends of Green Data Centre
(3)       SWOT analysis of Green Data Centre
(4)       Green elements and Risk Analysis of Green Data Centre
(5)       Green Implementation Plan
(6)       Building an effective Green Data Centre team
(7)       Evaluation life cycle cost for Green Data Centre
 
 
Venue: 
Society of Operations Engineers - Hong Kong Region
Unit 2, 3/F, Winsum Industrial Centre,
588-592, Castle Peak Road, Cheung Sha Wan, Kowloon, Hong Kong
 
Date: 
15, 19, 22, 26, 29 November
and 3, 6 December 2012 (Every Monday and Thursday)
 
Time:
07:00 pm – 10:00 pm
 
 
Certification: 
A certificate of "Green Data Centre Engineers" will be awarded for those participants who completed the course assessment OR CPD certificate will be issued to students with attendance over 70%.
 
 
Enquiry:
Please contact Ms. Connie Mui at 3188 0062 or email: connie@soe.org.hk or visit http://www.soe.org.hk/pdf/15112012/15112012.pdf for moreinformation.
 
 
 

Monday, July 23, 2012

Key Areas to Examine for Data Center Efficiency

Are you struggling on where to start your energy efficiency efforts? Look to these four key areas for improvements.

  • Cooling: Typically the lowest hanging fruit.
  • Water: Don’t overlook the use of water, due to its scarcity in certain areas. Water is related to energy as well.
  • Electrical Design: Recent engineering innovations offer new efficient options.
  • Incentives: Help offset improvement or development costs of energy efficiency.



Measuring Efficiency


Power Usage Effectiveness (PUE) is the most popular industry metric for measuring the energy efficiency of data centers. Today, there appears to be an arms race for the lowest PUE. Even if you aren’t one of the select few with the operational flexibility to participate, you can measure your PUE and work to improve efficiency relative to your own data center site. The industry group, The Green Grid, has many resources available on PUE.

You may also consider to take some data center training / certification - Energy and Cost Management for Data Center.


Green Cooling Techniques


ASHRAE’s latest version of TC 9.9 drastically expanded the recommended and allowable temperature and humidity ranges with the approval of the major server manufacturers. It is estimated that an energy savings of 2-4% can be realized for each degree Celsius the temperature is raised in a data center. It seems raising the temperature is low hanging fruit, but I have seen very few do it to date.

Another undisputed, easy and inexpensive energy saver is hot or cold aisle containment. Preventing the mixing of cold and hot air results in a higher return air temperature that yields an increased efficiency of the cooling system. Many systems exist ranging from hard containment systems to simple refrigerator curtains that you might see in a meat locker. Have a limited budget? Hot or cold aisle containment provides a compelling financial argument for adoption.

Free cooling is now a critical consideration–with either air-side or water-side economization. The new temperature and humidity ranges offered by TC 9.9 make free cooling feasible for a large part of the year in any location, and when designing a new data center or expanding an existing facility.
Liquid cooling has been talked about a great deal of late, with liquids being far more efficient at expelling heat than air. The approach requires some modification of the server so that it can be submerged in the liquid, but studies have shown positive results.

Evaporative cooling is another energy efficient technique, especially applicable in dry climates. However, evaporative cooling often sparks a debate over the use of additional water, especially in water-constrained areas.





Water Efficiency


Water is a topic that is gaining increased attention and will continue to do so in the future. I once heard a “futurist” say that “water is the new oil.” In evaluating evaporative and other cooling techniques, many (myself included) have made the mistake of evaluating only the amount of water used in the respective cooling systems.

In order to determine the complete hydro-footprint of a system, you must also look at energy usage and how much water is used in the production of that energy. The National Renewable Energy Lab (NREL) published a study that analyzed how much water is used in the production of power per kilowatt-hour on a state-by-state basis. While not perfect, it provides a basis for analysis from an authoritative source. After taking the amount of water used in the production of energy into account in a particular geography, evaporative cooling can have a smaller hydro-footprint (use less total water) than a chilled water system due to the amount of energy saved.

There have been a few projects of late that use either sea water or ground water for cooling, which is very efficient as it effectively eliminates the need for much of the cooling equipment. A site in central Nebraska is pursuing this tactic by using irrigation wells with a volume of 1,000 GPM at 52⁰F as the source of groundwater for cooling and re-injecting the water back into the aquifer. This is not only very energy efficient, but uses little to no water for cooling, saving on both capital expenditures (CAPEX) and operating expenditures (OPEX) through the elimination of much of the cooling equipment. The net impact addresses both the energy and water efficiency of the equation for a very energy efficient, and therefore sustainable, cooling solution.


Highly Efficient Electrical Solutions


Major efficiency gains have been made in recent years in electrical equipment that can improve your data centers’ PUE. There are multiple manufacturers of UPS’ that are reaching efficiencies of 96-98 percent at less than 50 percent load. This is important if you utilize A and B feeds to your equipment for redundancy.

Another trend is for the UPS to operate in a by-pass mode, which eliminates the losses through the batteries. Many are not yet comfortable with this mode of operation, but it is another efficiency gain to consider in optimizing performance. Higher voltage and DC power are also evolving trends that provide efficiency gains that bear mentioning.


 


Energy Efficiency Incentives and Rebates


Whether designing a new, energy efficient data center or upgrading your existing facility, there are many incentives available to help defray the cost and improve your ROI.

Power companies are commonly providing incentives based upon your performance compared to a baseline building or a baseline piece of equipment. Plan to include the power company as early in the design phase as possible, to maximize the financial benefits. Some require approval of the incentive prior ordering the equipment.


Additional Considerations


There are additional considerations beyond those mentioned above in optimizing your mission critical facility’s efficiency.
  • System modularity is an accepted practice that affects efficiency. Implementing modular and rapidly expandable designs in lieu of installing full density on day one typically results in higher efficiency through higher equipment utilization. This saves on CAPEX and OPEX, making for a smart business decision.
  • Cogeneration, also known as combined heat and power (CHP), has gained in popularity and can be as high as 60-80% efficient compared to the typical 30% efficiency of normal power plants.
  • Peak power shaving can also be achieved through thermal storage. This is done by creating ice at night when power rates are lower and utilizing the ice for cooling during the day.

Measure, Improve, Monitor and Repeat


Regardless of the selected energy efficiency measures in your new or existing data center, make sure you measure your initial or existing condition so you have a baseline. After your improvements are made, measure again to determine your new condition and your ROI. In the case of a new data center, perform a total cost of ownership (TCO) analysis to guide your decisions. You should continue to monitor your efficiency and make improvements to improve your PUE relative to your initial condition. As a reminder, measuring your outcomes against those in the industry under different operating conditions may not provide an apples-to-apples comparison.

Tuesday, June 5, 2012

Green Data Center Engineer Certification Program - Organized by The Society of Operations Engineers (SOE, Hong Kong Region)



The Green Data Center Engineer Certification Program
4 – 20 July 2012

Introduction

In the 2011-12 Policy Address and the 2012-13 Budget, the Government will thoroughly support the conversion of industrial buildings into data centers and the accommodation of data centers in Tseung Kwan O which attract capital investment from global institutions. SOE, who expertizes in mission critical facility / services, supports the policy and first launches a comprehensive program for Green Data Centre in Hong Kong.

The certified program provides a technical knowledge and “green theory” for engineers who are involved in creating sustainable and energy efficient data centre (E&M) / plants or exploiting the role of telecommunication in helping deliver green operation and business practices to other areas of organization such as Tendering & Procurement. It also introduces other efficiency metrics and international standards such as PUE/DCiE (The Green Grid Energy Measuring Tools), Carbon Footprint, TPL accounting, end-to-end life cycle cost, TCO, etc.

Program Outline

(1) Introduction of Green Data Centre
(2) Concepts and trends of Green Data Centre
(3) SWOT analysis of Green Data Centre
(4) Green elements and Risk Analysis of Green Data Centre
(5) Green Implementation Plan
(6) Building a Green Data Centre team
(7) Evaluation life cycle cost for Green Data Centre
 
Speakers:     Ir C.K. Chan, CEng, CEnv, FSOE, FIplantE, MIET, MHKIE, CSME, REW H0 C0
                     Ir Herman Poon, CEng, Eur. Ing., CITP, MBCS, MHKIE

Venue:          Society of Operations Engineers (Hong Kong Region)
                     Unit 2, 3/F, Winsum Industrial Centre,
                     588-592, Castle Peak Road, Cheung Sha Wan, Kowloon, Hong Kong
Date:            4, 6, 9, 13, 16, 18, 20 July 2012 (Monday, Wednesday and Friday)

Time:            7:00pm - 10:00pm
 
 
Registration Fee and Certification Detail 


 
HK$4,000 (Member) and HK$4,500 (Non-Member) including course materials, course assessment and certification

 "Green Data Centre Engineer" certificate will be awarded for those participants who completed the course assessment OR CPD certificate will be issued to students with attendance over 70%. Green Data Centre Engineers are eligible to enroll higher level courses by SOE.

 Please contact Ms. Connie Mui at 3188 0062 or email: connie@soe.org.hk OR download the pdf file for registration -  http://www.soe.org.hk/pdf/11062012/11062012a.pdf


Friday, March 2, 2012

Towards a More Energy-Efficient Data Center

We recently saw the European Commission recognize 27 IBM Data Centers for energy efficiency. The commission, the executive body of the European Union, was going by the EU’s Code of Conduct for Data Centers, and we’re not 100 percent sure what requirements that entails, but we do know it’s A Good Thing.

In fact, as IBM officials said in a press statement, the honor represents “the largest portfolio of data centers from a single company to receive the recognition.”The idea is to reduce energy consumption “in a cost-effective manner without decreasing mission critical data center functions,” IBM officials said, using certain established best practices.

Great. What might those be?

Speaking broadly, IBM officials rattled off a list of general areas where one can find energy efficiencies in contact centers — energy-efficient hardware, free cooling, cold aisle containment and the like.

A bit more specifically, IBM officials said, one factor that weighed heavily in their winning the EU award is that many of their data centers support cloud computing. This isn’t only to save energy, of course, as the cloud is in high demand these days for its efficiencies, flexibility and profitability and other good common-sense business reasons.

Analytics are a huge part of IBM’s energy-saving success. The company uses Mobile Measurement Technology, an in-house product of IBM Research, using “thousands of sensors to record and analyze temperatures and air flow to detect hot and cold spots,” company officials explain, to get energy flow insight leading to the intelligence that lets IBM “efficiently cool data centers with a high measure of security and reliability and significant reduction in cost.”

The company believes in replacing older hardware equipment with more energy efficient servers, consolidating servers: fewer and more efficient servers = lower energy usage.

So that’s Big Blue’s overall approach. Solid, basic principles at work: Use the most energy-efficient servers you can find because they’ll save you money in the long run; consolidate your server needs; use analytics to find where you can cut down on costs within the data center itself; and take advantage of cloud computing where possible.

Bully for IBM. Does anybody else use a different approach?

The Federal Energy Management Program (FEMP) issued a white paper titled “Best Practices Guide For Energy-Efficient Data Center Design” in March 2011. It addresses energy efficiency across the enterprise, breaking down its recommendations in seven areas.

Information Technology (IT) Systems

This is a good place to start because “IT equipment loads can account for over half of the entire facility’s energy use.” The white paper identifies rack servers as a major culprit, saying they account for “the largest portion of the IT energy load in a typical data center,” taking up lots of space, and drawing full power even when running at 20 percent use or lower, which according to the paper is, in fact, most of the time.

The FEMP recommends looking for servers with variable speed fans, as they can adjust to how much power is needed to actually cool the server. Throttle-down devices are helpful as well, reducing energy consumption on idle processors via “power management.” Use multi-core processor chips where possible, and consolidate your IT system redundancies — “consider one power supply per server rack,” instead of power supplies for each server.

Grouping equipment with similar heat load densities and temperature requirements means you can cool them more efficiently, the paper says, pointing to virtualization as another way to find efficiency.

Environmental Conditions

Yes, these matter. The FEMP cites the American Society of Heating, Refrigerating and Air-Conditioning Engineers and Network Equipment Building System, which has published recommendations for “environmental envelopes” for inlet air for IT equipment. Done correctly, it can help reduce overall energy consumption, and the recommendations are presented in the paper with cool charts and graphs we really can’t do justice to here.

But bear in mind that variable speed fans in servers are guided by internal server temperature, so if your data center’s using inlet air conditions higher than what’s recommended, well, the fans aren’t going to do the best job they can saving you money.

Air Management

Another important yet frequently overlooked area. Basically, what this refers to is the way you configure the center to get rid of as much air mixing between cool and hot as possible. You have lower operating costs if the hot air being expelled from the equipment isn’t recirculated to the machines again. The cooling air needs to be delivered to the servers as efficiently as possible.

No, it’s not a horribly sexy aspect of data center efficiency, but the money you save is.

The paper talks about cable congestion reducing total air flow, and allowing hot spots to develop. It recommends greater under-floor clearance, of at least two feet for raised-floor installations, and having a “cable management strategy” to minimize air flow obstructions, with possibly a cable mining program, involving the removal of abandoned or inoperable cables. Aisle separation’s a good idea too, with cool air aisles on one side of a row of servers and hot on the other. Those flexible plastic strips you see at supermarket refrigeration sections can really help here.

Cooling Systems

Probably one of the first things you thought of when you thought of data center energy efficiency, but as we hope you’ve seen by now, other considerations play a considerable part. The most common type of system here for smaller data centers would be a direct expansion (DX) system, CRAC units readily available off the shelf. Rooftop units are not pricey and work well, too.

Central air handler systems provide better performance, the paper notes, observing that they can “improve efficiency by taking advantage of surplus and redundant capacity to improve efficiency.”

Chilled water systems are another option, with a high-efficiency VFD-equipped chiller with condenser water reset recommended by the FEMP as “the most efficient cooling option for large facilities.”

There’s much more in the paper about other options for cooling systems.

Electrical Systems

Keep in mind both initial and future loads here, the FEMP white paper warns, adding that efficiencies can range widely from manufacturer to manufacturer. Use uninterruptible power supply systems for backup power, and for maximum efficiency determine exactly what equipment actually needs UPS and which doesn’t.

Demand response is voluntarily lowering energy usage during peak demand, and your utility will probably offer you some incentive to sign up for a program like that. Many companies simply switch to backup power during peak times and pocket the savings from the lower rates.

Using DC power distribution will save conversions, but it’s expensive to install since it’s still not widely-used. And consider savings you can find with lighting — think about what space really needs to be illuminated all day and what space doesn’t. Zone occupancy sensors can really help you reduce your lighting costs and overall energy costs.

Other Energy-Efficient Design Opportunities

The FEMP paper provides a few more things to think about:

  • On-Site Generation. With a constant electrical demand this option can make sense. They’re an alternative to grid power. Some places let you sell self-generated power back to the grid, which lowers capital expenses.
  • Co-Generation Plants. This is using a power station or similar technology to help produce electricity, and its waste heat can run a chiller to provide cooling.
  • Standby Losses. Reduce these, and use waste heat from the data center to minimize losses by block heaters. Here’s one place solar panels might make sense.
  • Waste Heat. This can be used to provide cooling — nifty irony there, no? Done correctly, the FEMP says, using absorption or adsorption chillers, your chilled water plant energy costs can be cut by at least 50 percent. Adsorption chillers require less maintenance than absorption models, but are new to the U.S. market.

Data Center Metrics and Benchmarking

You do this to track performance and see where you can find improvements. The paper provides links to various benchmarks.

Measuring Power Usage Effectiveness and Data Center Infrastructure Efficiency is a good place to begin benchmarking, not that they represent the entire, overall efficiency of your whole data center, as the paper says, but rather the “efficiency of the supporting equipment within a data center.” Which is still quite a lot.

Energy Reuse Effectiveness is another area for productive benchmarking, as is the Rack Cooling Index and Return Temperature Index, your Heating, Ventilation and Air-Conditioning System Effectiveness and the Airflow Efficiency, not to mention the Cooling System Efficiency.

On-Site Monitoring and Continuous Performance Measurement is an important area to benchmark, and the paper provides resources to assist with this as well.


Adopted from http://news.thomasnet.com

Friday, January 27, 2012

Buildings Energy Efficiency Ordinance

Buildings Energy Efficiency Ordinance in Hong Kong Enchances the Energy Efficiency in Buildings

The Building Energy Efficiency Ordinance (Cap. 610) will come into full operation on 21 September 2012. The purpose of this ordinance is to enchance the energy efficiency in buildings by means of regulating the building services installations including lighting, electrical, air-conditioning and lift & escalator installations of prescribed buildings in new construction and in major retrofitting works to comply with the minimum energy efficiency standards and requirements specified in Building Energy Code (BEC). Moreover, the Ordinance also requires the central building services installation in commercial building and in a portion of a composite building that is for commercial use to conduct the energy audit in accordance with Energy Audit Code (EAC) in Hong Kong.

Data centers consume large amounts of energy and require many investments of significant financial resources to continue operations. To facilitate data center professionals fulfill the requirements of the Ordinance, Strategic Media Asia (SMA) has recently launch a series of technical seminar in Energy Efficient Data center and Green Data Center Design which cover general data center design standards, TIA-942 and Tier, Facilities Management (E&M) System, EU Green Data Center Design Standard, Data Center Cost and Energy Management. For more training and event detail, please visit www.stmedia-asia.com/events.html

 




Wednesday, January 4, 2012

Modular Data Centers Make Business and Environmental Sense


Pre-engineered and prefabricated data centers now make environmental and economic sense, according a report by environmental IT research consortium The Green Grid.

According to Deploying and Using Containerized/Modular Data Center Facilities, this new modular approach to the construction and deployment of a data centers can be rapidly deployed, have lower operating and capital costs, and be equipped with higher density and energy-savings targets than those data centers built using traditional methods.

As such buildings are pre-designed with energy efficiency in mind they often come equipped with a host of energy and money saving features, the report says. For instance, pre-fabricated data centers often have their heat loads closer to their cooling coils and are designed to handle wider temperature and humidity bands than other data centers, according to the report.

As modular data centers can be constructed faster than traditional ones, upfront capital costs can be reduced as well. Rather than build a center designed to handle whatever capacity may be needed in the future, companies using prefabricated data centers can expand the facility as and when increased capacity is required, the report says.

In October, it emerged that Allianz Global Investors of America was using IO’s IO Anywhere modular data center system.

Allianz said that by using the system it hoped to avoid the upfront commitment of a multiple megawatt power plan, resulting in significant operating and capital expense savings.


Adopted from http://www.environmentalleader.com

Strategic Media Asia (SMA) provides any data centre and IT professionals with top level understanding of best practices in energy efficient data centre management from a series of accredited certificate courses and training seminars which focus on international green standard, financial and regulatory, facilities management, hardware management and software / system networks of Data Centre. For more informaiton, please visit the Program Page.

Monday, December 19, 2011

Increase in Power Bill Raise The Importance of Energy Efficient Data Center

In Hong Kong, China Light and Power (CLP) has asked the government for permission to raise the Power Bill by 9.2 percent next year in 2012, whereas Hongkong Electric (HKE) demanded a 2.64 to 6.08 percent fee hike. The increases requested by both power companies far exceed the rate of inflation. They will add considerably living expenses to residental customers and operation costs to businesses which require large amount of power and energy consumptions.


Adopted from South China Morning Post (SCMP)

Data centers, which come in different sizes and provide mission critical functions for most businesses, consume large amounts of energy and require many investments of significant financial resources to continue operations. Despite of the high demand of data centre in Hong Kong, many organizations are looking for new ways of doing more with less, reducing IT budgets or curtailing the incidental costs associated with data center operations and even expansion.

Saving Energy Consumption and Power Bill

Data center efficiencies can be attained through increasing compute densities, creating cold aisle containment systems or more effective use of outside air, but the key component over time is to have an easily understood metric to gauge data center efficiency, and how much improvement is taking place.

Strategic Media Asia (SMA), which is vendor independent and accredited by British computer Society (BCs), provides data centre and IT professionals with top level understanding of best practices in energy efficient data centre from a series of certificate courses and training seminars focusing on international green standard, financial and regulatory, facilities management, hardware management and software / system networks of Data Centre.
Completion of the accredited courses and examinations will be awarded 3 certificates granted by BCS:

Foundation Certificate in Green IT
Intermediate Certificate in EU Code of Conduct in Data Centre
Intermediate Certificate in Energy & Cost Management in Data Centre

The 3 certificates equips you and your team and data centre to apply for
Certified Energy Efficient Datacentre Award (CEEDA)

We aim at teaching several aspects: (1) Data Centre Utilization (2) Data Centre Facilities (3) Cooling (4) Power Equipment (5) Data Centre Cost Savings (6) Monitoring. Each unit is principally assessed by examinations that lead you through all the steps needed to arrive at a baseline of a modern green data centre and energy saving.

Furthermore, we bring you a unique opportunity to learn from our lecturers and apply the knowledge immediately to your own facility with assistance from our experts. An additional on-site audit services for your own data centre with full audit report can help you achieving the criteria of best practice design and energy efficient in data centre after the series of training programmes.


Target Audience

Data Centre and Facilities Managers
Data Centre Operators
Data Centre Design Consultants
Data Centre Technicians and Engineers
Sales Engineers from OEM Vendors
CSR / Environmental Champions in technology departments
IT Purchasers (Hardware & Software)
IT Architects and Solution Consultants

For more information, please contact (852) 3796 3026 or download our Training Event's Brochure.

Tuesday, December 13, 2011

Green Data Centre Cut UK Council’s Energy Costs

The Council of Dumfries and Galloway, a region of 148,030 inhabitants in the UK, is expecting to cut US$32,132 in energy costs per year through its recently completed data centre.

This new (Green) data centre will serve as the main storage for all information collected and stored by the Dumfries and Galloway Council. It was designed to meet the Council’s needs for the next ten years.

The Council spent £400,000 (US$642,640) on the project. The return of investment is expected to arrive in less than five years.
As part of Green IT project, the number of the Council’s servers across the region was scaled down to 75 from the previous 32. The Council’s hardware was virtualized, as well.

The new data centre was built inside a restored historical landmark in Dumfries. Its design and construction, lasting six months, was done in conjunction with IBM.

Graeme Mcllorum, Technology Services Manager of Dumfries and Galloway Council, said the main challenge in constructing the new data centre was safeguarding the condition of the historical landmark while installing the required facilities.

“In addition to a number of administrative applications, the data centre also has to run our call centre and other critical council systems, providing care to vulnerable people around the clock, as we upgraded the data centre,” said Mcllorum. To respond to these challenges, the project was designed to boost availability while reducing the risk of disruption.

The new data centre is equipped with a cooling system that uses outside air for cooling (‘Free Cooling’) the ICT machinery. The Dumfries and Galloway government will use this cutting edge cooling system for six months a year, slashing the council’s energy use and costs in air-conditioning down 25 to 30 per cent annually.

The new data centre room is 94 square metres wide, holding approximately 25 racks. It is rated at 144 kilowatts, with an average of four to five kilowatts per rack. The old data centre remains active for back up and recovery.

Adopted from http://www.futuregov.asia

Friday, December 9, 2011

Facebook Expands Green Open Hardware Push

The Open Compute Project is looking deeper into green data centres, from storage to systems management

If Facebook officials have their way, their Open Compute Project will go beyond servers and power supplies, touching on every aspect of a data centre’s infrastructure.

The initiative kicked off in April when Facebook open-sourced the server and data centre specifications the social networking giant employed in building its data centre in Prineville in Oregon. The project has since enrolled an impressive array of members, from Intel, Asus and Rackspace to Mellanox, Huawei and Red Hat, not to mention a few research and education institutions.

Spreading the initiative

It is an indication of the various directions in which the project is rapidly moving, Amir Michael, hardware design manager at Facebook, said in an interview with eWEEK during the recently concluded SC 11 supercomputing show in Seattle. Facebook is already moving forward with the next generation of the custom servers it has designed, Michael said.

At the same time, project members also are looking to tackle other aspects of the data centre, including systems management, storage and I/O. The push in these directions will help create the momentum to solve that key issues that Facebook officials saw when looking at data centre technology – that, in a broad way, proprietary products from large and small vendors alike could address some of the mainstream needs that are present in most enterprises, but often do not meet the unique demands a particular business may have.

Growing green roots

About two years ago, Facebook engineers set out  to start designing their own servers using standard off-the-shelf technologies. Up to that point, the company has been using systems from traditional OEMs. Facebook worked with chip makers Intel and Advanced Micro Devices, as well as systems makers Hewlett-Packard and Dell, to create the custom servers.

The aim was to build systems that offer the performance needed to run a fast-growing social network with 800 million-plus members while keeping down capital, power and cooling costs in the densely populated data centres. The Facebook-developed systems are 1.5U (2.65 inches) tall – rather than the more traditional 1U (1.5 inches) servers – which, among other positives, makes for better air flow and lower cooling costs, Michael said.

There is no paint or logos that are found on servers from OEMs – which not only reduces the capital costs, but also makes the systems lighter – there is a more energy-efficient power supply in place and they are easier to service, with tool-less components, from fans to power supplies.
The Oregon facility also uses outside air to keep the systems cool, rather than running expensive chiller units, Michael said.

Energy efficiency benefits

The result of the work was a 38 percent increase in energy efficiency at the Oregon facility at a lower cost of 24 percent as compared with Facebook’s other data centres, he said. The data centre also has a power usage effectiveness (PUE) ratio of 1.07. The PUE ratio is a way to measure how efficiently a facility uses its energy; the closer to 1.0, the better. The Environmental Protection Agency has a standard PUE rate of 1.5.

Facebook expects to get similar results as it builds new data centres, Michael said. Last month, company executives said they plan to build their next data centre in Lulea, Sweden, just on the edge of the Arctic Circle, to serve users inEuropeand other regions. The site was chosen for its cold air and access to hydroelectric power.

The company also is working on its next generation of servers, which will include such technologies as an Intelligent Platform Management Interface (IPMI) and the ability to reboot on the LAN. They also will continue to be powered by Intel and AMD chips, though Michael said the company also is keeping an eye on other chips, including those from ARM Holdings. ARM-designed chips from the likes of Nvidia, Qualcomm and Samsung are found in most smartphones, tablets and other mobile devices, but the company also is looking to move up the ladder and into low-power servers.

Adopted from http://www.eweekeurope.co.uk



Thursday, December 8, 2011

Renewable Resources Power Data Center in Iceland

British data hosting company Verne Global has commissioned telecommunications group Colt to build a data center powered entirely by renewable energy in Iceland. The parts will be fabricated in the U.K. before being shipped to Iceland.

With undeniable logic, the Icelandic government has for years been promoting the country as the ideal place in the world to site a data-center. But it has not always been an easy sell.

What makes Iceland perfect is its climate and the availability of energy resources. The greatest expense data centers face is power and most of that is used to chill the racks of servers. But, with an average high temperature peaking at 13 degrees Celsius, or a little over 55 degrees Fahrenheit, in July, it is nearly always easy to let in some cool, filtered air.

Then there is Iceland’s abundance of energy, which is not only “green” but also competitively priced. It is cheap as it is almost impossible to export because its source is geothermal or hydroelectric. If Iceland’s energy was in the form of gas, oil or coal it would be a different story, but the challenge of shipping electicity means industries have to be located close to the energy source. And the country still has plenty of untapped sources of hydroelectric and geothermal energy.

The problem is the word “geothermal” makes potential customers for Icelandic data centers think of geological instability, which is not ideal for mission-critical data. And when the eruption of the Eyjafjallajokull volcano disrupted much of European airspace in 2010, it wasn’t the advertising for physical stability the state body Invest in Iceland could have hoped for.

But Jeff Monroe, chief executive of Verne Global, describes the location of the new data center: “It’s in the former NATO allied command base, which is a location in Iceland that’s very geologically stable and outside the prevailing winds for any volcanic activity.” He points out that these are probably reasons why NATO chose the location originally.

Mr. Monroe said the campus was designed for expansion and included infrastructure to supply up to a peak load 100 megawatts of computer power, enough for the trading floor of more than 30 investment banks.

Iceland also has three fiberoptic submarine cables linking it with Europe and America. A fourth is due to come on-stream in 2012 and, it is claimed, will have the lowest latency across the Atlantic.
The 500 meter square  data center hall is being manufactured by Colt in the U.K. and will be shipped to Keflavik, Iceland, in early October. It is made up of 37 modules that will be transported by sea and assembled within weeks at the Verne Global data center campus in Iceland.

“From an engineer’s point of view, Iceland couldn’t be any better,” said Guy Ruddock, vice president of operations for Colt Data Center Services. “Thanks to the cool climate we’ve been able to remove all of the compression cooling from the design, so there’s no huge chillers or noisy pieces of equipment.”

“The modular design of the data center means we can offer a service which takes four months from the day you sign until you put in your first server. It’s about 6-8 times faster than traditional building,” he said.

Mr. Monroe said the first announcements from customers for the new data center would begin to be released at the beginning of October.

Adopted from The Wall Street Journal, http://blogs.wsj.com/tech-europe/


Tuesday, December 6, 2011

The First Well-structured Green Data Centre Trainings in Hong Kong

Get ready to become a data centre energy specialist and prepare for an international data centre award in energy efficiency - CEEDA

Today, many organizations are looking for new ways of doing more with less, reducing IT budgets or curtailing the incidental costs associated with data center expansions. And data center managers need to focus on creating efficient operating environments to augment the life of existing data centers. Data center efficiencies can be attained through increasing compute densities, creating cold aisle containment systems or more effective use of outside air, but the key component over time is to have an easily understood metric to gauge data center efficiency, and how much improvement is taking place.

StrategicMedia Asia (SMA) provides any data centre and IT professionals with top level understanding of best practices in energy efficient data centre management from a series of 3 accredited certificate courses and training seminars (below) which focus on international green standard, financial and regulatory, facilities management, hardware management and software / system networks of Data Centre.

 Data Centre Facility and Infrastructure Engineering

The section is fundamental for executive and data centre owners, managers and operators to enrich their basic knowledge beyond the industry jargons and terminology. We provide a general introduction of the critical infrastructure system that supports typical Data Centres and environments. It also prepares you to fully understand the main components that facilitate Data Centre design & build, operation and management.

Green IT

The training provides a fundamental qualification for ICT engineers who are involved in creating sustainable and energy efficient data centre or exploiting the role of IT in helping deliver sustainable ICT operation and more efficient business practices to other areas of the organization. It also introduces different Green Standards such as ISO 14000 Series (Energy Measurement), Energy Star and PUE / DCiE (From The Green Grid).

Energy and Cost Management in Data Centre

This section explicitly deals with an organization's strategy as it relates to the effective use of energy by software, ICT systems and support infrastructure (mechanical and electrical systems) within the data centre. It will impart an understanding of the use and cost of energy in data centres with an appreciation of the contributing factors, awareness of best practices at a high-level and strategies to control and manage energy consumption and cost in data centres. Key area include:

Cost & Energy Monitoring and Reporting in Data Centre
How to Manage Energy and Cost
Interdisciplinary Teams’ Interactions and Communications
Energy Management and Energy Performance Efficiency
Efficiency Metrics
Metering
Reporting Energy and Carbon e.g. for CRC
Reporting Cost - The challenge of per cost accounting
The Roles for -
Estate Management, Facilities Management, Data Centre Manager,
IT Management, IT Analysts, Business Management


EU Code of Conduct in Data Centre

The training will impart an understanding of the purpose of the EU Code of Conduct and how to apply the Code's best practices at a high-level as well as helping you to develop a common language around energy efficiency. Key area include:

The reason of implementing best practice in the Code of Conduct
The bodies who use the EU Code of Conduct
Energy Measurement and Metrics
Best Practice - Interactions and Interdependencies
Best Practice - In detail

- Data Centre Utilization, Management and Planning
- IT Equipment and Services
- Cooling
- Data Centre Power Equipment
- Other Data Centre Equipment
- Data Centre Building
- Monitoring
- Practices to become minimum expected
- Items under consideration

Monday, December 5, 2011

Green Data Centre Remians Hot in next 5 to 10 years

Companies are beginning to focus more on implementing systems that will reduce their energy expenses and carbon emissions, according to a study by Pike Research.


Enterprises’ investment in environmentally-friendly data centre systems will grow sharply over the next ten years, rising to represent 28 percent of the total data centre market.

In a change from the past, companies are now focused on implementing systems that will reduce their energy expenses and carbon emissions. As a result, global revenues associated with green data centre technologies will grow from $7.5bn (£4.3bn) to $41.4bn by 2015. That increase is partly due to greater awareness of the financial benefits of greater efficiency and Corporate Images (CSR, Corporate Social Responsibility).

The cost of energy has seldom been a concern for IT departments in the past and there was little incentive to invest in energy efficiency improvements. However as data centre energy costs become more visible, the financial benefits of moving to a green mode of operation are being recognised by CEOs, CFOs and CIOs.


Green Transformation


The change is part of a broader shift in data centre technology, which is seeing the growing use of adaptable technologies such as virtualisation. This change is also shifting the way data centres are designed and the relationship between IT and business sides of organisations.

Power and cooling, still, are key issues and make up the largest proportion of the green data centre market segment, making up 46 percent of the segment’s revenues by 2015, according to the study. The second-largest category will be energy-efficient IT equipment, accounting for 41 percent of the market segment, and monitoring and management equipment for Auditing, with 14 percent, according to the “Green Data Centres” report.

Adopted from www.eweekeurope.co.uk


Saturday, December 3, 2011

Green Data Centre Best Practices Translated into Energy and Cost Saving

Data Centres come in different sizes - whether it's four servers in a closet or hundreds of servers in a building - they provide mission critical functions for most businesses. Meanwhile, Data Centres consume large amounts of energy and require the investment of significant financial resources to continue operations. In recent years, the Data Centre management professionals have begun to focus on ways to minimize energy consumption and overcome emission challenges. More importantly, the findings tell us that sustainable practices can be translated into financial savings.

Strategic Media Asia (SMA) is vendor independent and professional training provider, which is currently accredited by BCS, The Chartered Institute for IT, in green data centre qualifications in Hong Kong. The green program provides you with top level understanding of best practices in energy efficient data centre management from a series of 3 accredited certificate courses and training seminars which focus on international green standard, financial and regulatory, facilities management, hardware management and software / system networks of Data Centre.

(1) Green IT (3-day, accredited by British Computer Society)
(2) EU Code of Conduct in Data Centre (2-day, accredited by British Computer Society)
(3) Energy and Cost Management in Data Centre (3-day, accredited by British Computer Society)


PLUS 2-day training seminar on "Fundamentals of Data Centre Facility and Infrastructure Engineering" organized by SMA at the beginning of 3 certificate courses.

The Green Data Centre Training Framework

Completion of the accredited courses and examinations will be awarded 3 certificates granted by BCS:

Foundation Certificate in Green IT
Intermediate Certificate in EU Code of Conduct in Data Centre
Intermediate Certificate in Energy & Cost Management in Data Centre



The 3 certificates equips you and your team and data centre to apply for
Certified Energy Efficient Datacentre Award (CEEDA)


SMA aim at teaching several aspects: (1) Data centre utilization (2) Data Centre Facility (3) Cooling (4) Power equipment (5) Data centre building (6) Monitoring. Each unit is principally assessed by examinations that lead you through all the steps needed to arrive at a baseline of a modern green data centre and energy saving.