Design & Operate a Data Center for Energy Efficiency

2-day Training Seminar on EU Code of Conduct for Data Center Energy Efficiency (2012) The Best Practices for Designing an Energy Efficient Data Center

Overview

In response to the rising challenges facing data centre operators, owners, systems designers, equipment manufacturers and customers, the European Commission have introduced the Code of Conduct for Energy Efficiency in Data Centres. The Code aims to raise awareness of the issues and opportunities and to recommend best practice solutions. We introduces the Code, the benefits it brings, the levels of commitment required, the technical background to the best practices, data collection and reporting together with real examples. This 2-day training seminar enables individuals working in data centres to improve cost and energy efficiency. The ongoing development of the Code encompasses topics associated with new data centre planning, design and development, and the tuning and operation of existing facilities. All sections are conducted by Chartered Engineers (CEng) and help you to approach best practices in designing and operating energy efficient data centers by our further technical programs.

Registration Detail Date To Be Announced (2-day) Time 10:00am - 5:30pm Venue 10th Floor,Central Building, 1 - 3 Pedder Street, Central, Hong Kong Target Audience CIO, CTO, IT Directors, Data Center Operations / Facilities Managers, Data Center / ICT Consultants and E&M Engineers Fee Normal Rate: HK$6,500 (Early Bird Rate: 10% Discount) (Two refreshment breaks will be provided.)

Enrollment Online Registration or Download Application Form Exam and Certification All content cover an accredited syllabus necessary to sit the British Computer Society (BCS) "Intermediate Certificate in EU Code of Conduct for Data Center" exam through Prometric (www.prometric.com). However, taking the course does not offer a guarantee of passing. Extra examination fee required. Individual CPD / completion certificate can be granted by our experienced Chartered Engineers (Available upon request).

Should you have any enquiry, please feel free to contact us at 3796 3026 / info@stmedia-asia.com

Day 1 Content - Define, identify and list data center best practice sections - Power distribution in data center - the power tree - Optimizing the data centre requirements - Area of responsibilities (physical building, mechanical & electrical plant, data floor, racks, etc.) - Efficient cooling 1 (hot / cold aisle containment, raised floor, ceiling height, airflow control, etc.) - Efficient cooling 2 (CRAC settings, arrangement of cable trays, cabinets and cooling plants, etc.) - Efficient cooling 3 (air free cooling, water free cooling, mechanism of absorption chiller, etc.) - Interactions and interdependencies of various systems - Standby UPS - Standby ferro UPS - Line interactive UPS - Double conversion on-line UPS - Delta conversion on-line UPS - Temperature and humidity control - Factors affecting data center energy consumption Day 2 Content - Resilience level and provisioning - Data center efficiency and Uptimes Tier levels requirements - ASHRAE 2011 common environmental guidelines - ETSI EN 300 019 Class 3.1 - Select and deploy of new IT equipment - Data centre utilisation, management and planning (software, IT and M&E) - Physical building layout (site selection, water sources, use of economizers, etc.) - Lighting control (EU standards, LEED, BREEAM, etc.) - Monitoring (energy use & environmental reporting, etc.) - Items under consideration (rotary UPS, mechanical UPS, etc.) - Minimum practices for data center energy efficiency - Metrics used to measure data center energy efficiency

Delivered by Experienced Speakers Mr. Joe Tang Having more than 10 years experience in mission critical design, Mr. Tang was working on numerous projects involving data centers, disaster recovery sites, trading floors for multinational financial institutes and data centre providers in Hong Kong, Taiwan, Shanghai, South Korea and India. He is specialized in the areas of master site planning, mission critical infrastructure design, single point of failure study, cause and effect analysis and integrated system test. Mr. Tang is now working in a multi-disciplines consultancy providing sustainable design and green initiatives to different sections in Asia Pacific. Mr. Tang is also: - A Chartered Engineer of Engineering Council (CEng) - A Member of The Institution of Engineering and Technology (MIET) - A Corporate Member of Chartered Institution of Building Services Engineering(MCIBSE) - A Member of American Society of Heating, Refrigerating and Air-Conditioning Engineers (MASHARE) Ir Joson Chan Ir Chan had started his career as part-time lecturer since 2001 and has been served in various territory institutes. He majors in teaching subjects in electrical engineering, project management, sustainable engineering and facility engineering for critical services. Ir Chan is a permanent members of CNet Training professional data centre training team. Ir Chan has gained extensive experience within different aspects of infrastructure projects and as a Senior Engineer in an E&M consultant firm, mainly involved in the data centre / financial institutions MEPF design projects and working with companies such as Morgan Stanley, Deutsche Bank, HSBC, etc. He is now working in an international theme park and resort to maintain facility support of critical facility and Network Communication Centre. He unites learning with this key career experiences, allowing delegates to gain essential insight into real-life working and scenarios. Ir Chan is also: - A Chartered Environmentalist (CEnv) - A Fellow of Society of Operations Engineers (FSOE) - A Chartered Engineer of Engineering Council (CEng) - A Member of The Institution of Engineering and Technology (MIET) - A Corporate Member of the Hong Kong Institution of Engineers (MHKIE) - Grade H0 and C0 Registration of Electrical Worker of the HKSAR Government Ir K.T. Poon Ir Poon has more than 10 years consultancy experience in data center design and build, operation management, energy and cost management projects both in Hong Kong and China. He was also working for a design and installation of a facility management system in an international school in Hong Kong with a subsystem of an energy management system. Ir Poon is a part time lecturer in various tertiary institutes. He also teaches facility management, business strategic management of the distance learning courses (both degree and master degree) offered by overseas universities. Ir Poon is also: - A Corporate Member of the Hong Kong Institution of Engineers (MHKIE) - A Chartered Member of the British Computer Society (MBCS) - A Chartered Engineer of the Engineering Council, U.K. (CEng) - European Engineer of the European Federation of National Engineering Associations (Eur. Ing.) - A Chartered Information Technology Professional of the British Computer Society (CITP)

Recent Participants Come Form...

Airport Authority Hong Kong Fujitsu Hong Kong Limited Asia Satellite Telecommunications Ltd Johnson Controls Hong Kong Limited Citic Telecommunication CPC Group Leigh & Orange Limited CTM (Macau SAR) Meinhardt (Hong Kong) Limited EMSD, HKSAR Government Mizuho Corporate Bank Limited Elixir International Limited Sociedade De Jogos De Macau Facilities Analysis & Control Limited Welcome Air-Tech Limited And More...

© 2012 Strategic Media Asia Limited T (852) 3796 3026 | F (852) 2184 9978 | www.stmedia-asia.com Room 1303, Leighton Centre, 77 Leighton Road, Causeway Bay, Hong Kong

EU Code of Conduct for Data Centers, A Toothless Guard Dog?

The EU Code of Conduct for Data Centres, as a practical set of guidelines designed to improve energy efficiency within the data centre industry, bringing vendors and data centre operators together and developing good practices for reducing the energy consumption of data centres, has now made up 12 percent of data centre expenditure.

Few Adopters?

The code is voluntary, and has faced persistent criticism over the small number of organisations that have publicly embraced it. Some have argued that unless more people adopt it, it may have to be embodied in mandatory regulations.

However, according to, Zahl Limbuwala, the Chairman of BCS-Data Centre Specialist Group, the code’s best practices have had not just a significant impact in the EU but much further afield also.

"There are very few data centre people in the EU now that have not heard of the code and most speak positively of it’s goals and effect on the industry."

"Telecity group are one data centre operator that has proven implementing the code’s best practices has made and continues to make good business sense!"

The code was never about regulation or legislation or about forcing businesses to comply, it’s was about making an impact on the ever growing use of energy to ensure it gets used efficiently rather than wasted.

For more green data center training and technical seminars in Hong Kong, please visit http://www.stmedia-asia.com/trainings.html

Increase in Power Bill Raise The Importance of Energy Efficient Data Center

In Hong Kong, China Light and Power (CLP) has asked the government for permission to raise the Power Bill by 9.2 percent next year in 2012, whereas Hongkong Electric (HKE) demanded a 2.64 to 6.08 percent fee hike. The increases requested by both power companies far exceed the rate of inflation. They will add considerably living expenses to residental customers and operation costs to businesses which require large amount of power and energy consumptions.

Adopted from South China Morning Post (SCMP)

Data centers, which come in different sizes and provide mission critical functions for most businesses, consume large amounts of energy and require many investments of significant financial resources to continue operations. Despite of the high demand of data centre in Hong Kong, many organizations are looking for new ways of doing more with less, reducing IT budgets or curtailing the incidental costs associated with data center operations and even expansion.

Saving Energy Consumption and Power Bill

Data center efficiencies can be attained through increasing compute densities, creating cold aisle containment systems or more effective use of outside air, but the key component over time is to have an easily understood metric to gauge data center efficiency, and how much improvement is taking place.

Strategic Media Asia (SMA), which is vendor independent and accredited by British computer Society (BCs), provides data centre and IT professionals with top level understanding of best practices in energy efficient data centre from a series of certificate courses and training seminars focusing on international green standard, financial and regulatory, facilities management, hardware management and software / system networks of Data Centre.
Completion of the accredited courses and examinations will be awarded 3 certificates granted by BCS:

Foundation Certificate in Green IT
Intermediate Certificate in EU Code of Conduct in Data Centre
Intermediate Certificate in Energy & Cost Management in Data Centre

The 3 certificates equips you and your team and data centre to apply for
Certified Energy Efficient Datacentre Award (CEEDA)

We aim at teaching several aspects: (1) Data Centre Utilization (2) Data Centre Facilities (3) Cooling (4) Power Equipment (5) Data Centre Cost Savings (6) Monitoring. Each unit is principally assessed by examinations that lead you through all the steps needed to arrive at a baseline of a modern green data centre and energy saving.

Furthermore, we bring you a unique opportunity to learn from our lecturers and apply the knowledge immediately to your own facility with assistance from our experts. An additional on-site audit services for your own data centre with full audit report can help you achieving the criteria of best practice design and energy efficient in data centre after the series of training programmes.


Target Audience

Data Centre and Facilities Managers
Data Centre Operators
Data Centre Design Consultants
Data Centre Technicians and Engineers
Sales Engineers from OEM Vendors
CSR / Environmental Champions in technology departments
IT Purchasers (Hardware & Software)
IT Architects and Solution Consultants

For more information, please contact (852) 3796 3026 or download our Training Event's Brochure.

The First Well-structured Green Data Centre Trainings in Hong Kong

Get ready to become a data centre energy specialist and prepare for an international data centre award in energy efficiency - CEEDA

Today, many organizations are looking for new ways of doing more with less, reducing IT budgets or curtailing the incidental costs associated with data center expansions. And data center managers need to focus on creating efficient operating environments to augment the life of existing data centers. Data center efficiencies can be attained through increasing compute densities, creating cold aisle containment systems or more effective use of outside air, but the key component over time is to have an easily understood metric to gauge data center efficiency, and how much improvement is taking place.

StrategicMedia Asia (SMA) provides any data centre and IT professionals with top level understanding of best practices in energy efficient data centre management from a series of 3 accredited certificate courses and training seminars (below) which focus on international green standard, financial and regulatory, facilities management, hardware management and software / system networks of Data Centre.

 Data Centre Facility and Infrastructure Engineering

The section is fundamental for executive and data centre owners, managers and operators to enrich their basic knowledge beyond the industry jargons and terminology. We provide a general introduction of the critical infrastructure system that supports typical Data Centres and environments. It also prepares you to fully understand the main components that facilitate Data Centre design & build, operation and management.

Green IT

The training provides a fundamental qualification for ICT engineers who are involved in creating sustainable and energy efficient data centre or exploiting the role of IT in helping deliver sustainable ICT operation and more efficient business practices to other areas of the organization. It also introduces different Green Standards such as ISO 14000 Series (Energy Measurement), Energy Star and PUE / DCiE (From The Green Grid).

Energy and Cost Management in Data Centre

This section explicitly deals with an organization's strategy as it relates to the effective use of energy by software, ICT systems and support infrastructure (mechanical and electrical systems) within the data centre. It will impart an understanding of the use and cost of energy in data centres with an appreciation of the contributing factors, awareness of best practices at a high-level and strategies to control and manage energy consumption and cost in data centres. Key area include:

Cost & Energy Monitoring and Reporting in Data Centre

How to Manage Energy and Cost

Interdisciplinary Teams’ Interactions and Communications

Energy Management and Energy Performance Efficiency

Efficiency Metrics

Metering

Reporting Energy and Carbon e.g. for CRC

Reporting Cost - The challenge of per cost accounting

The Roles for -

Estate Management, Facilities Management, Data Centre Manager,

IT Management, IT Analysts, Business Management

EU Code of Conduct in Data Centre

The training will impart an understanding of the purpose of the EU Code of Conduct and how to apply the Code's best practices at a high-level as well as helping you to develop a common language around energy efficiency. Key area include:

The reason of implementing best practice in the Code of Conduct

The bodies who use the EU Code of Conduct

Energy Measurement and Metrics

Best Practice - Interactions and Interdependencies

Best Practice - In detail

- Data Centre Utilization, Management and Planning

- IT Equipment and Services

- Cooling

- Data Centre Power Equipment

- Other Data Centre Equipment

- Data Centre Building

- Monitoring

- Practices to become minimum expected

- Items under consideration

Green Data Centre Remians Hot in next 5 to 10 years

Companies are beginning to focus more on implementing systems that will reduce their energy expenses and carbon emissions, according to a study by Pike Research.


Enterprises’ investment in environmentally-friendly data centre systems will grow sharply over the next ten years, rising to represent 28 percent of the total data centre market.

In a change from the past, companies are now focused on implementing systems that will reduce their energy expenses and carbon emissions. As a result, global revenues associated with green data centre technologies will grow from $7.5bn (£4.3bn) to $41.4bn by 2015. That increase is partly due to greater awareness of the financial benefits of greater efficiency and Corporate Images (CSR, Corporate Social Responsibility).

The cost of energy has seldom been a concern for IT departments in the past and there was little incentive to invest in energy efficiency improvements. However as data centre energy costs become more visible, the financial benefits of moving to a green mode of operation are being recognised by CEOs, CFOs and CIOs.


Green Transformation


The change is part of a broader shift in data centre technology, which is seeing the growing use of adaptable technologies such as virtualisation. This change is also shifting the way data centres are designed and the relationship between IT and business sides of organisations.

Power and cooling, still, are key issues and make up the largest proportion of the green data centre market segment, making up 46 percent of the segment’s revenues by 2015, according to the study. The second-largest category will be energy-efficient IT equipment, accounting for 41 percent of the market segment, and monitoring and management equipment for Auditing, with 14 percent, according to the “Green Data Centres” report.

Adopted from www.eweekeurope.co.uk

Green Data Centre Best Practices Translated into Energy and Cost Saving

Data Centres come in different sizes - whether it's four servers in a closet or hundreds of servers in a building - they provide mission critical functions for most businesses. Meanwhile, Data Centres consume large amounts of energy and require the investment of significant financial resources to continue operations. In recent years, the Data Centre management professionals have begun to focus on ways to minimize energy consumption and overcome emission challenges. More importantly, the findings tell us that sustainable practices can be translated into financial savings.

Strategic Media Asia (SMA) is vendor independent and professional training provider, which is currently accredited by BCS, The Chartered Institute for IT, in green data centre qualifications in Hong Kong. The green program provides you with top level understanding of best practices in energy efficient data centre management from a series of 3 accredited certificate courses and training seminars which focus on international green standard, financial and regulatory, facilities management, hardware management and software / system networks of Data Centre.

(1) Green IT (3-day, accredited by British Computer Society)
(2) EU Code of Conduct in Data Centre (2-day, accredited by British Computer Society)
(3) Energy and Cost Management in Data Centre (3-day, accredited by British Computer Society)

PLUS 2-day training seminar on "Fundamentals of Data Centre Facility and Infrastructure Engineering" organized by SMA at the beginning of 3 certificate courses.

The Green Data Centre Training Framework

Completion of the accredited courses and examinations will be awarded 3 certificates granted by BCS:

Foundation Certificate in Green IT
Intermediate Certificate in EU Code of Conduct in Data Centre
Intermediate Certificate in Energy & Cost Management in Data Centre


The 3 certificates equips you and your team and data centre to apply for
Certified Energy Efficient Datacentre Award (CEEDA)

SMA aim at teaching several aspects: (1) Data centre utilization (2) Data Centre Facility (3) Cooling (4) Power equipment (5) Data centre building (6) Monitoring. Each unit is principally assessed by examinations that lead you through all the steps needed to arrive at a baseline of a modern green data centre and energy saving.

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